Social Media Tips for Small Businesses

Social media has progressively become an essential tool for small businesses to easily communicate with future prospects and existing clients. When small businesses utilize social media platforms they are creating relationships with their clients, increasing awareness of their company, products and services, and expanding their brand’s reach. Social media is an important aspect to help small businesses promote their brand but it takes a strong understanding of how to utilize social media in a beneficial way. If you are looking to start a new social media presence or revamp your existing one, here are some tips to help you get started.

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Protecting Yourself from Text and Email Phishing

According to a 2015 Verizon Data Breach Investigations Report, more than 23% of people open phishing messages, and 11% open attachments in these messages. Now you may be asking, what is phishing? Phishing is the act of using fraudulent, but official looking, emails, text messages and websites to trick a consumer into clicking and providing their information.

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Your Small Business and Online Search

So, you’ve launched your website, you’ve got your business plan, you’ve opened the doors and you’re ready to start bringing in new clients and prospects. You should be good to go, right? Not so fast, you’ll need to figure out your search engine strategy if you want your fancy new website to start pulling results. Will you utilize paid search? Rely on organic search? Have you made sure to add your new business to Google business? Have you claimed your address on Google? Bing? Yahoo? Facebook? There are many steps along the way to make your business as searchable as possible, and allow the clients to start rolling in. Check out this infographic from our partners at Deluxe that gives you more details on how consumers are searching to get started.

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Saving Money on Back to School Shopping

August is here and that means it’s the start of a brand new school year. Between school supplies, books and clothing your wallet could become your best friend or your worst nightmare. With sales signs constantly taunting us and our children begging us for the must-have school items of the season, the temptation to spend is unbelievably great.

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Why You Should be Using Remote Deposit Capture

When I talk to small businesses owners about how they make deposits today, the normal response is “I stand in line at the banking center like everyone else.” Then I ask, “What’s your time worth to you?” As the old saying goes, time is money. And if most of your time is spent standing in line at the bank, you have less time to go on another call, work on another project or spend with family and friends.

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Cybercrime: Protect Yourself and Your Business

There are two points a manager or owner of a small- or medium-sized business (SMB) should understand:

  1. SMB’s are as vulnerable to cyber attacks as large enterprises, if not more.
  2. Cybersecurity for SMB’s is not rocket science.

Let’s break these down. Explanation of the first item is rather simple: lack of time and money.

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Review Your Beneficiary Information

Mark your calendar – Review your beneficiary designations on your Retirement accounts. As life events occur, this may impact your beneficiary designations. Making sure your beneficiaries are up-to-date is important in case of any sort of medical emergency or accident. Making concrete plans is always the best option. Here are a few ways to keep track of what you’ll need to make beneficiary updates.

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